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Aflac already had very high awareness when Shannon Watkins joined, but asking people what it actually did got answers ranging from duck handlers to supplemental insurance. She started with research, listening to consumers and business leaders describe what they thought Aflac was. The line they landed on was that Aflac helps with expenses health insurance doesn't cover. It took months because different constituents were anchored on different things.
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We’re delighted to partner with Aflac through a new Aflac Claims Co-op program. This multiyear initiative provides our students with invaluable corporate experience integrated with their academic… | Columbus State University
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