How Crocs turned hate into billions
1:58
YouTubeMichael Girdley
How Crocs turned hate into billions
After nearly collapsing during the financial crisis, Crocs faced pressure to make its products look more like traditional footwear brands. Instead, the company embraced what made it different and leaned into its reputation as the ""ugly shoe."" Through clever marketing and high-profile collaborations, Crocs transformed criticism into a ...
34.3K views2 weeks ago
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